Social Media Marketing -
Connect & engage with your target audience
There are about 3.5 billion active social media users across the world. In India alone, there are over 310 million active social media users and spend more than 2 hours per day on social media every day. A simple rule of marketing says be where your audience is and that makes social media one of the most powerful marketing platforms for businesses of all sizes.
Social media marketing is not as easy as sharing contents and generating traffic to your website. Various factors play a major role in creating a successful social media campaign. Your customers are already interacting with brands through social media, and if you are not speaking with the audience effectively you are missing out. With our social media advertising services, we create advertisements, targeted it to your audience, and optimize them for the best results, in lines with your marketing objective.
Our Social Media Marketing services will help you increase brand awareness, build engagements and generate website traffic.
- Increase Brand Awareness
More the numbers of followers the better word of mouth and referrals we can expect from the social media. Our services help you increase the number of followers that are relevant to your products and match our target audience.
- Increase Engagements
We help you increase engagements with your target audience on your social media posts. The audience that engages with your social media has a stronger connection with you and are more likely to buy from you
- Increasing Website Exposure (Traffic):
The social media advertising campaigns that we develop drive a high volume of traffic on to your website. A high volume of traffic will directly influence leads and sales.
Social Media Marketing Process
- Audit Your Current Social Presence
It is always advisable to map your current location and then decide on which direction you want to head to. This not only helps in the direction that we have to travel but also the distance that has to be covered. Depending on the distance and direction we can also estimate the time required. That is exactly why we conduct an audit on the current social presence.
- Identify your Ideal Customer
Knowing and understanding your customer is important so that you can offer products or services that fit their requirement. A product that fits the customer requirements sells on its own. The more specific can you be the better it is to identify your ideal audience like their location, age, income, most used social media, etc.
- Create A Social Media Mission Statement
The mission statement will give clarity on what exactly do you plan to use your social media presence for and should reflect your brand identity.
- Identify Key Success Metrics
Social presence audit gave you your current location and the mission statement gave you direction on where you want to be. There various performance metrics that you can measure but you must choose the right metrics depending on your social media marketing objectives.
- Create and Curate Engaging Content
On the basis of our ideal customer that we have identified and the social media mission statement, we can now create and curate contents that can be shared with the target audience in an orderly manner.
- Track, Analyse, Optimise
It is said that if you can not measure something you can not improve it. The objective of this step is to not only monitor the performance of the campaign but also to optimise the advertisements for better performance.
- Reporting and communications
We will submit a monthly report for you to review the performance of the social media marketing campaign. The report highlights the activities carried out during the month and the performance of the campaign based on key performance indications and what are the steps we plan to take for the next month to improve the performance of the social media marketing campaign.