Instant traffic and quality conversion with search engine marketing

Over 90% of buyers use the internet to search for businesses before making a buying decision. So, chances are that the majority of your customers found you on the search engines like google, bing, yahoo, etc and the majority of your potential customers will too. But the competition to appear on the search engine ranking page is tough and you have no time to waste. That is when Search Engine Marketing (SEM) comes for your help.  SEM is one of the most effective ways to grow your business in an increasingly competitive marketplace.

Search Engine Marketing is promoting the business or the website using paid advertising. These advertisements appear in the search engine result page allowing the business to be present alongside the other search queries when people are searching for your products. You only pay when people click on your advertisement and hence this is also called Pay Per Click (PPC) advertisements.

Our Search Engine Marketing Services helps your business grow in two unique ways:

• Generate high-quality traffic and increase conversions: There are billions of searches that are carried out daily where people are looking for a solution to their needs or problems. A certain percentage of these searches are related to the problems that your business can solve. Through our PPC management services, you can pull new customers to your business immediately. You can expect high-quality traffic on your website in no time. We also optimise your ads based on conversion to ensure the highest possible return on investment on your ads.
• Get results instantly: Unlike organic search listings, paid search ads drive instant traffic to your website and bring your website on the front page of the search engine.

Our SEM Process

1. Understanding the company and its requirements

We will first understand what the company, its products or services, its customers, the market it caters to, the current marketing strategy and the digital marketing plan and what is it that you wish to achieve through PPC campaigns.

2. Define campaign objectives

The next step is to define a clear objective that is specific, measurable, attainable, relevant and time-bound.

3. Keyword research

We shortlist a bunch of keywords with the help of keyword research tools. While researching for the keywords we keep in mind that the keywords have to be relevant to the product or service or company or the objective, are neither very specific not very general and has a good search volume. Keywords can be of a single word or a group of words.

4. Create and execute the ads

After finalising on the keywords it is time to create the ad that will appear in the search pages and will look like a search result. A great text ad states the unique proposition, location and a call to action. The final step is configuring the advertisement with the daily budget, the bid amount and how we want to utilise the daily budget. 

5. Analyse and optimise your campaign

We monitor the advertisement regularly and optimise it for better performance. We also conduct A/B testing to determine which ad is giving better result so that we can focus on those ads that are performing better.