Create powerful email marketing strategy for your audience.

If you thought that email is thing of past then you are wrong.  There are about 9 billion email users in the world and 90%of the check their email every day and they do not mind a few emails from brands or companies they like. Be it in B2B or B2C, email marketing is still as powerful as it was in the past, in fact, it has grown stronger and is still growing stronger with the help of machine learning and artificial intelligence. Email marketing helps move your prospect from one stage of the sales funnel to next. With an engaging email newsletter and automation sequences, your audience is more likely to buy from you.

Email marketing services from Digital Samwaad help you

  • Build a reliable email list for you through various lead magnets.
  • Create engaging newsletters and other email contents to remain at the top of the mind of your customer
  • Convert a lead into sales through targeted emails

Our email marketing process

  1. Email marketing strategy

The first step is to develop a strategy to define what is it that you plan to achieve, who is your target audience, what are the products you wish to offer to them, what should be the message and content strategy and when to send emails.

  1. Lead magnet

We now need a lead magnet to build an email list. Lead magnets are giving incentives to people like free guides, ebooks, coupons, etc in exchange for their email address. It is important to build your own email list as email lists from secondary sources may not be reliable and also may not be relevant to the target audience that we wish to target. 

  1. Build email lists

Your website is the best source to collect email addresses. Once you add the lead magnet on your website and start promoting it, your visitors sign-up through your lead magnet and become your subscriber. To increase the reach and speed-up the process we can also advertise the lead magnet.

Email marketing process
  1. Create emails

We create newsletter keeping in mind the audience and the message that is to be conveyed. We also create various other emails to contact prospects at different stages of the sales funnel. We also finetune the email on the basis of deliverability, open rate, click-through-rate and conversions. 

  1. Email list maintenance

The email list will also have a few email address that has never engaged and it makes sense to delete such unengaging email address from the list. Email list maintenance takes out all the unengaging and unwanted email address to have a better performing email list.

  1. Email marketing reporting

A report is submitted every month to breakdown email marketing performance. The report analyses the performance of all the email campaigns individually against the key performance indicators and also suggest changes to improve the overall performance.