Instantly promote your product with Display Advertising

Display advertising or online advertising started as banner ads in the 90s. In those days display advertisings were very intrusive and not so good looking, but things have changed a lot since the ’90s. Now we can create an ad in multiple formats like text, images, animation, audio and video, are engaging and targeted to people who are actually looking for these products or services. Display advertisings can help you build a brand, communicate your message to your potential customer and bring traffic to your website. Just like advertising on search engine (Search Engine Marketing), you pay for ads only when people click on the advertisement and that’s why this is also part of Pay-Per-Click (PPC) advertisement.

Display Advertising Services from Digital Samwaad helps your business grow in 3 ways:

Builds brand: Display advertisement carry your brand and your message and are visually appealing. A well-crafted advertisement can have a lasting impact on the viewer. Repeated exposure to the ad builds an image about the brand in the minds of the viewers and they can relate to the brand as well as the message.
Generate high-quality traffic: Through our PPC management services, you can pull new customers to your business immediately. You can expect high-quality traffic on your website in no time. We also optimise your ads based on conversion to ensure the highest possible return on investment on your ads.
Get results instantly: Unlike organic search listings, paid ads drive instant traffic to your website.

Our display advertising process

Understanding the company and its requirements

We will first understand what the company, its products or services, its customers, the market it caters to, the current marketing strategy and the digital marketing plan and what is it that you wish to achieve through PPC campaigns.

Define campaign objectives

The next step is to define a clearly drafted objective that is specific, measurable, attainable, relevant and time-bound.

Create and execute the ads

Once we have decided on the campaign messaging and channels to be used, we now have to create the advertisement. The advertisement can be in text, image, animation or video, depending on the channel and the campaign strategy. The final step is configuring the advertisement by setting the target audience, fixing up the daily budget, the bid amount and how we want to utilise the daily budget, etc.

Analyse and optimise your campaign

We monitor the advertisement regularly and optimise it for better performance. We also conduct A/B testing to determine which ad is giving better result so that we can focus on those ads that are performing better.