Coronavirus COVID-19 is posing challenging situations for marketing professionals all across the globe. Marketers are confused about what to do and what not to do. Some companies have stopped advertising, while others are being more active and are coming up with interesting ideas to engage with their audience during these difficult times.
Podcasting may be an audio form of marketing that Google cannot index yet, but you can still get your episodes to rank highly on Google. To do this you need to optimize other content for the search engine giants to find your content and direct potential customers to your podcast episodes.
Technology is changing at a rapid pace, our taste keeps changing and so is consumer behaviour. Marketing also keeps evolving to keep pace with the everchanging world. Because of this constant change, some things may not be as effective as they used to. However, some old or traditional marketing techniques still work.
Consumer behaviour has changed and so has marketing. Marketers are now using data and machine learning to predict consumer's behaviour to serve them better. The change in marketing will continue in coming years. Here are a few things that we can expect to change in marketing in the year 2020.